One frustrating nuance of land use planning is when a business wishes to situate their new structure in a manner that detracts from the adjacent street’s aesthetics by facing the primary entrance away from the street. This most often tends to occur on outlots or on commercial parcels that get split years after the original occupant was constructed, but I have also seen it take place on single use parcels too.
- Adopt a building facade ordinance or a form-based code.
- Require “accessible public entrances” on all street sides of a building. Emergency, security, service, and employees entrances do now count as “accessible public entrances.”
- Provide a “reasonable” sign incentive for each additional “accessible public entrance” either in sign area or number of wall signs. Be careful not to give away the farm.
- If an entrance cannot be incorporated on the streetside, require architectural, streetscape, and landscape details such as windows, columns, street trees, and similar features in your code in order to soften the building’s scale and appearance from the street.
- Place restrictions on entrance siting in the conditions of approval for special use permits.