I detest infomercials and cannot think of any less imaginative way to run a television station than to air mindless infomercials. Here in Greater Lansing they seem to be the programming du jour when stations have nothing better to do or are too lazy to be imaginative. Long gone are the golden days of television where local entertainment programming greeted you in the morning, filled the lunch hour, and welcomed you home in the evening.
I understand there is little cost and lots of profit built into broadcasting infomercials, but they seem to be yet another example of the dumbing down and wasting away of society in general and entertainment in particular. If signs personify visual pollution, then these “shows” and I use that word loosely, are simply mind pollution of the airwaves.
Why not create original programming, play reruns, show cartoons, or how about educational programming? My bet is more than one station manager has claimed infomercials to be education – for numbed minds, perhaps.
Someday, somewhere, some enterprising person is gonna fill the vast void of dumbness with something unique and fun. When they do, they are going to do very, very well. Let’s all hope our minds can still function at that point.