“Bad” can be good


Source: badbrewing.com

Source: badbrewing.com

I recently made a short trip south to a newer craft brewer located in the Ingham County seat of Mason, Michigan. The Bad Brewing Company opened in mid-2012 in a handsome historic building just off Courthouse Square. I’ll be honest from the start and say that I think the brewery’s name is a “bad” choice and something more enticing or thought-provoking could have and should have been chosen – something like Sycamore Creek Brewing, Mason Esker Brewing, or Courthouse Square Brewing. It also seems to me that you put yourself at a branding and advertising disadvantage right away by calling yourself “bad.”

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However, beyond my quibbling with the name, the building interior has been tastefully renovated and restored with a very pleasing décor that successfully showcases the original brick work. While the brewery does not serve meals and is one of the smaller brewing establishments I have visited (maximum capacity of 49), they have a steady local clientele, serve some snacks, and allow guest to bring in their take-out meals from the nearby restaurants to enjoy at the brewery while nursing one of their beers (exactly what we did – deli sandwiches from The Vault).

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One of my favorite features of the Bad Brewing Company is the way the taps are connected to a beer barrel placed atop the bar (see photo). With all the breweries, brewpubs, pubs, and bars I have visited in my quest for great craft beers, this is the first time I had seen such an intriguing and creative design. Well done! In addition, the staff is very friendly and there is a variety of crafted beers to choose from that should satisfy most taste buds.

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Next time you are in Mid-Michigan, try following the road less traveled to the Bad Brewing Company in Mason. The brewery’s chosen name belies its status as quite a nice addition to Michigan’s growing plethora of craft brewers.

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This entry was posted in adaptive reuse, advertising, architecture, art, branding, cities, coffee shops/cafes, commerce, Communications, Cuisine, culture, downtown, economic development, economic gardening, entertainment, entrepreneurship, Food, fun, historic preservation, history, infrastructure, land use, marketing, pictures, placemaking, planning, product design, revitalization, Small business, spatial design, sustainability, third places, tourism, Travel, urban planning, walking and tagged , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to “Bad” can be good

  1. Tim Potter says:

    Thanks for introducing us to a new brew-pub in the area! I didn’t know it existed! Sounds like a great destination for a longer Friday Ride Around Town once the longer days of summer are here. Perhaps you’ll be able to join us and be our guide 😉

    Like

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