I recently made a short trip south to a newer craft brewer located in the Ingham County seat of Mason, Michigan. The Bad Brewing Company opened in mid-2012 in a handsome historic building just off Courthouse Square. I’ll be honest from the start and say that I think the brewery’s name is a “bad” choice and something more enticing or thought-provoking could have and should have been chosen – something like Sycamore Creek Brewing, Mason Esker Brewing, or Courthouse Square Brewing. It also seems to me that you put yourself at a branding and advertising disadvantage right away by calling yourself “bad.”
However, beyond my quibbling with the name, the building interior has been tastefully renovated and restored with a very pleasing décor that successfully showcases the original brick work. While the brewery does not serve meals and is one of the smaller brewing establishments I have visited (maximum capacity of 49), they have a steady local clientele, serve some snacks, and allow guest to bring in their take-out meals from the nearby restaurants to enjoy at the brewery while nursing one of their beers (exactly what we did – deli sandwiches from The Vault).
One of my favorite features of the Bad Brewing Company is the way the taps are connected to a beer barrel placed atop the bar (see photo). With all the breweries, brewpubs, pubs, and bars I have visited in my quest for great craft beers, this is the first time I had seen such an intriguing and creative design. Well done! In addition, the staff is very friendly and there is a variety of crafted beers to choose from that should satisfy most taste buds.
Next time you are in Mid-Michigan, try following the road less traveled to the Bad Brewing Company in Mason. The brewery’s chosen name belies its status as quite a nice addition to Michigan’s growing plethora of craft brewers.