Rolling stock signage



Has anyone else in the planning and zoning realm noticed how certain retail and dining establishments are now strategically placing a fully decaled truck, car, or van in their parking lot to further advertise their business to those passing by? It appears to be the latest effort to circumvent local sign regulations. These vehicles wrapped in vinyl or covered in lettering are not (or rarely) used for anything but advertising purposes and mostly sit in the parking lot to draw more attention and customers.

Aside from the obvious regulatory issues pertaining to another sign being added to the premises, parking a vehicle covered in signage in the parking lot occupies at least one, if not more spaces that were intended (and approved) for employees or customers. In cases where a site barely meets the minimum number off-street spaces, this new tactic can result in their being a deficient number of available spaces, thus leading to additional enforcement or can result in potential impacts on neighboring businesses and/or streets from the spillover of customers.

If anyone has developed sign regulations addressing rolling stock signage, please feel free to share your experiences. Given the portability of these vehicle signs, enforcement can be a tricky issue and how to define/regulate their usage would need to be finely nuanced. Look forward to hearing any feedback.

This entry was posted in advertising, branding, Cars, commerce, Communications, entrepreneurship, government, land use, marketing, planning, product design, signs, transportation, urban planning, visual pollution, zoning and tagged , , , , , , , . Bookmark the permalink.

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